Latest Blog Posts

passive income

The Passive Income Myth

A few days ago I asked my subscribers and members of Serious Marketers Only a question about Passive Income. “Would You Rather Build a Passive Income Or An Online Business” Here are the results from the email question after 24 hours The question was deliberately vague as I wanted judge peoples perceptions of an online…

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Skyrocket Your Pinterest Growth in Just 4 Hours a Month with Tailwind

Looking for an underestimated market of users who are looking to be motivated to buy? With 150 million+ users, Pinterest is the perfect platform for bloggers and small businesses to boost their reach. Check these stats: 93% of Pinners use Pinterest to plan purchases; and 72% of Pinners use Pinterest to decide what to buy offline. The key is…

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Engagement – The Key To Your Future Success

It’s been awhile since I set my mind to creating a blog post, probably too long. However, I’ve been focused on making sure that my current clients get the best possible service. If that means tearing down my core products and building them up from scratch so be it. You see the one thing that…

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Facebook Is Broken – We Fixed it

It’s no secret that I am not was not a big fan of Facebook. It used to be an awesome place to do business. Who can forget 3 years ago when it was possible to launch a campaign and get a quick 4,000% ROI. When 1 cent clicks were more common than a troll on a…

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4 Email Campaigns Must Run

The 4 Email Campaigns Every Marketer Must Run

Email marketing is changing. If you are simply sending an email to everyone on your list, you are missing out on sales. In fact, even the term email marketing is “old skool.” Clever marketers are focusing on Marketing Automation. Forget lists and broadcasts, tags and conditionals are what the smart marketers are using. Here are four…

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Why Some People Succeed But Most Don’t

I was watching a video that a friend of mine created the other day about why she quit her job at Oracle to pursue her dreams. One thing she said really struck a chord. “The difference between doing what you really want to do and what you are doing now is simply doing it.” She…

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You're Losing Cash

Attention: You’re Losing Hard Earned Cash Without Creating Quality Content

Your game is about volume. You want to flood the search engines with massive amounts of rubbish just so you can secure an increasing number of rankings. You are so, 10 years ago. Back then you could game the search engines with such strategies. Google was, after all, in it’s infancy. Today, things are different.…

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What Blogs Earn

How Much Blogs Earn – The Definitive Report 2017

Ever wondered what niche you should go into or how much blogs earn in that niche? Or how much you could spend on traffic to your blog and still break even? Read on, I have the answers. Last week I created a post about how to monetize your blog. In that article, I gave some average figures…

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How to Monetize Your Blog

How To Monetize Your Blog

Contents1 How To Monetize Your Blog2 Exit Strategy3 Let’s Talk About RPM4 Types of Monetization5 Adsense (Estimated RPM $10 or less)6 Affiliate Income (Estimated RPM $150-$300)7 E-commerce (Estimated RPM $200-$500)8 Related Post How To Monetize Your Blog Planning how to monetize your blog can be the biggest decision you make with regards to your online…

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What's Your Story?

What’s Your Story?

A while ago on the spur of the moment we decided to head down to Portugal for a few days. Some friends of ours had flown in for a week and had a villa with some empty bedrooms. It would have been a shame not to fill them! They’d brought with them a game called…

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How To Come Up With A Blog Name

If you are reading this I assume that you are about to start a WordPress blog. Well done, but before you start, you need to take time to ensure that you get the right name. The blog name you choose will be with you for years to come. It could even contribute to your blog’s…

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Get More Email Subscribers by Being Smarter Not Spammier

I get it, you want to get more email subscribers for your email list. You’ve listened to lots of people who have told you to add a pop-up box, pop-overs, pop-unders, welcome mats, welcome gates and loads of other tools that will get you more opt-ins. The problem is that there is a time and a place…

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Unspoken Key to Success

The Unspoken Key To Success

Have you ever wondered why some people are wildly successful at everything they do and some people seem to fail at every opportunity? In 1911, Scott and Amundsen were racing to the South Pole. The distance they had to cover was around 1400 miles, they both decided on different tactics. Scott decided that his team would…

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Why Your Marketing Sucks

Last week I wrote about the folly of running facebook ads blind, i.e. without any data. That resulted in several people contacting me and asking me to look at their campaigns and funnels and give them some advice on how to improve them. If what I saw was representative, then I can honestly say that…

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Facebook Ads – 7 Things You’re Doing Wrong

Let me start this post with a question. Would you voluntarily walk across a minefield with a blindfold on? I am assuming that the answer is a wholehearted no. Then why the hell do most people insist on doing something similar with Facebook ads? When I do consults and calls with clients, quite often it’s…

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When to Invest

How to Determine Which Products are Worth Investing In

Every day we’re bombarded with emails selling the latest “must have” software and products. 80% of the time, these aren’t worth the time and effort and won’t add anything to your bottom line. So how can you tell which are worth investing in and which aren’t? Due Diligence You don’t need to spend hours doing this, 10…

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How I Made an Income Marketing On A Budget and You Can Too

How I Made an Income Marketing On A Budget and You Can Too

Let me start with an apology. All too often marketers like myself say things like, “Just use Leadpages with ActiveCampaign and you’re good to go,” without thinking that the costs involved might be too much for some people. Sorry! Something like that is easy for me to implement because I have ActiveCampaign and Leadpages so…

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ActiveCampaign vs ConvertKit Marketing Email Automation Review

ActiveCampaign vs ConvertKit: The Email Automation Battle

Let me start this review by simply saying, if you aren’t using email automation, you are leaving money on the table. Plain and simple. Email service providers like AWeber and Mailchimp are costing you money. The basic features they provide don’t get close to what you should be able to do. Let’s say you have a…

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Beat 90% of Online Marketers

Beat 90% of Online Marketers By Doing This

A few days ago, I wrote a post about how great content is all you need to make an income online. In that post I made a simple statement, “Don’t be average.” I thought I’d better expand on that. Being average is never going to get you the lifestyle you want. To succeed, you need…

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Make Money Online

Make Money Online: The Power of Timeless Content

I’ve been an online marketer for over 12 years and in that time I’ve tried many ways to make money online. Some have been successful, some have bombed. Over time there is one thing that has constantly generated profits for me. My content. Yep, the stuff I write on a day to day basis. This…

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Social Media Blog Promotion

Savvy Bloggers Use These Strategies to Promote Posts on Social Media

Blog content is one of the best places to start attracting subscribers and future customers. We’re all guilty of spending hours perfecting a post only to spend a few minutes promoting it. Promotion should be almost as important if not more important than the post itself. It’s like the tree falling in the woods scenario, if…

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How To Create An Automated Sales Funnel

The great thing about being a Lifestyle Marketer is that you build a business that works for you. Rather than spending 40 hours a week building a business for someone else, you spend your time building your own business while having the work/life balance that’s best for you. Creating automated sales funnels should be a…

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Effective Content Marketing in 2016

Effective Content Marketing in 2016

Content marketing is becoming hotter than ever. When done effectively, it helps companies build relationships with their audience, and is becoming one of the favorite tools among marketers. In fact, the latest stats show that compared to 2015, 76% of B2B marketers and 77% of B2C marketers say they have a goal of producing more content in 2016.…

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Simple Ecommerce Business

A Simple eCommerce Business You Can Start Today

If you’ve been reading my blog you’ll know I’ve documented how both myself and my business partner, Pete, build our Lifestyle Businesses. For this post, I thought I’d go back in time to October 2014 when Pete was starting out with his first e-commerce website. He used the business model below as it was simple…

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3 Pillars Lifestyle Business

The 3 Pillars of A Simple Lifestyle Business

Before I get deep into this post, I want to first explain what I believe a lifestyle business is. A lifestyle business is simply a business, (it can be your main source of income or a “side hustle” which earns you extra money) that helps you to live the life you want to live on…

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Content Marketing Examples

6 Expert Examples of Content Marketing Done Right

Let’s get this out of the way right from the start. Content Marketing Works. It’s the most effective form of marketing currently available … bar none. The last time I stood up in a room of marketers and said that someone called BS. I like nothing more than a good discussion so I asked the guy…

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Storytelling Marketing

Why Storytelling Marketing is More Important than Ever

Have you ever tried to present your business through a meaningful storytelling marketing campaign? If you haven’t yet, now is the right time to do it. Consumers of today are overwhelmed by all the information coming their way. What do you think grabs their attention in today’s environment? Stories. Good stories that evoke real emotions.…

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How to Start A Profitable Blog G

How To Start A Profitable Blog

So you want to know how to start a profitable blog? When I was growing up, it was often said that everyone had at least one good book inside of them. Nowadays, it seems like everyone has at least one good blog inside of them. Before we start, let’s get the BS out of the…

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INCREASE YOUR PRODUCTIVITY WITH THESE EASY TRICKS

Increase Your Productivity With These Easy Tricks

One question I hear a lot is, “Mark, how do you stay so productive?” I’ve not always been productive, in fact even now I need to focus on being productive when I am at my desk or nothing will get done. To be honest, productivity growth has been a long and sometimes difficult road for…

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20 Sources of Fantastic Free Stock Photos

20 Sources of Fantastic Free Stock Photos

Content is getting more visual and no matter what business model you are following, images will play a part in it. Using free stock photos is a great place to start if you don’t want to spend money on paid stock image sites like Depositphotos and Shutterstock. I first published this post over 2 years…

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How to Turn Goals Into Business Growth

How To Turn Smart Goals Into Business Growth

In this blog, I often talk about how you can start to achieve more once you focus on a single task. In the online marketing business, we all tend to be guilty of trying to do too much at once. We don’t often focus on goal setting as much as we should, in fact, I know…

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13 Blogging Tools

13 Tools That Will Make Your Blogging Easier

Creating a successful blog post is not as simple as just sitting down and writing it then posting it to your blogging platform of choice. Usually you’ll need to use a few blogging tools, this post will use 13. There is a lot of planning and tweaking that goes into your finished masterpiece. Currently, I am…

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How To promote Your blog

How To Promote A Blog Post Like A Pro

In this article, I want to look at several ways that you can promote your blog and in particular, a blog post. But first a sobering statistic: it is estimated that about 95% of blogs haven’t been updated in the last 120 days. So if you’ve created a blog post in the past 4 months…

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See How Easily You Can Boot Your Income With These 5 Simple Changes

See How Easily You Can Boost Your Income With These 5 Simple Changes

If you aren’t making the level of income that you want to make, then you need to make changes. It really is as simple as that. I want to start this post with 2 quotes that I think go together like burgers and relish. “Insanity: doing the same thing over and over again and expecting…

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If You're Not Doing This ... You're Losing Sales

If You Are Not Doing This … You Are Losing Sales

Do You Want to Double or Triple Your Sales? Everyone should want  to increase sales, so I’ll assume you said yes. If by any chance you said no… it’s time to get back to your kitten videos while the adults talk about email campaign automation. Disclaimer: this is for people who sell their own products…

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The Truth About Blog Income How Does $100,000 A Year Sound?

The Truth About Blog Income

Disclaimer: Below are the steps I’ve taken to build an income from blogging. It takes work and results will vary. Don’t expect your site to start generating a good income from the outset, following the outline below you will give you every chance of succeeding. Before I say anything, let me give you this disclaimer:You probably…

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Passion Leads to Success

Passion Leads To Success

Apologies for my absence over the past 6 weeks, I initially went on vacation for a week but that stretched into two, then four, then six. I spent time traveling around Spain (Madrid is an amazing city, can’t believe it’s the first time I’ve been there after 10 years in Spain) and recharging my batteries. Halfway…

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Learn The Secret: $0 To $250K Per Month Case Study

Have You Got What It Takes To Make It Online? I’ve spent over 10 years in online marketing which is longer than I’ve spent in almost any other job. I think it’s true to say I know this “game” inside out. During this time, I’ve had thousands of customers many of which I’ve taken the…

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Take Action See Results

Take Action to See Results Now – Case Study with Business Blueprint

Contents1 Post Update1.1 Let’s Do Lunch1.2 Part II – The Blueprint1.3 Market With Your Own Personality1.4 Related Post Post Update This is a long post. Please don’t let that put you off as it’s a great case study on how taking action can give you excellent results. This post contains some of the most actionable…

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5 Lessons Learned in 10 Years as an Internet Marketer

5 Lessons From 10 Years As An Internet Marketer

When I first started in the internet marketing business my aim was simply to make an income creating small sites with ads on them. Having just moved, I was struggling to find a job and money was running out fast. I quickly realized that small sites with ads are a very short-term business and it takes…

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Effective Marketing – Keep It Simple

Marketing is simple. You don’t need a complicated funnel or ninja tricks. You don’t need loopholes and you most certainly don’t need every new tool and shiny object. Complicate it as much as you want but you probably won’t make any more money. What you do need is a platform to get your message across (a…

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5 Ways to Write Headlines That Get Clicked

5 Ways to Write Headlines That Get Clicked

Headings, titles, headlines, banners, call them what you like. They are clicked more often when they promise to deliver something the reader wants. If readers don’t find what they want in the first few lines of content, they may click away and never reach your call to action. Rule #1 in the content writing game is…

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How to Get Traffic and Leads for Free

How To Get Traffic and Leads For Free

To succeed with any kind of marketing takes time and effort. You have to work to get traffic and leads and often you’ll end up paying for traffic. It takes time because you need to master several skills. Some are obvious such as technical skills, some less obvious such as a bit of psychology. (What makes…

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Content Marketing Deathmatch

Friday Fun – Content Marketing Deathmatch!

I was feeling a little mischievous today so I did some research with Google trends. This came about because some idiot with potatoes for brains said that email marketing was dead and it had been killed by Facebook marketing… Ya think? Look at the chart below… I admit, back in 2013 it looked like Facebook was…

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How to Use Email and Social Media to Get Results

How To Use Email And Social Media To Boost Your List

When I started researching and writing this article, the question I asked myself was, “which is best for business, social media or email marketing?” I wanted to get one clear winner. The original title was going to be, “Email vs Social Media – The Showdown,” but it became clear very quickly that both massively compliment…

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How To Build a Successful Lifestyle Business

How To Build a Successful Lifestyle Business

Contents1  What is a Lifestyle Business?2 Step 1 – Plan Your Escape.3 Step 2 – Choose a Plan And Focus4 Step 3 – Setting Targets5 Related Post  What is a Lifestyle Business? There are various different interpretations of what a lifestyle business is. We believe that a Lifestyle Business is a business that generates enough…

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10 Awesome Graphic Tools For Social Media

10 Awesome Graphic Tools For Social Media

Our brain processes images 60,000 times faster than it can text. The use of visual content is vital to help draw your audience in further. But if you don’t have the right graphic tools, creating images can be difficult and time consuming. Using the right images means that readers are more likely to engage, like or share.…

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Success Leaves Clues

Success Leaves Clues

Have you heard about John Rimmerman? I guess probably not but he sells $30,000,000 worth of wine each year via email. Until recently his website consisted of just a simple squeeze page. He has no e-commerce site, no advertising and he doesn’t follow the rules. He emails an offer daily and people are waiting for…

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2 Step Internet Marketing

Simplify Your Internet Marketing to Just 2 Easy Steps

Internet marketing is easy if you avoid the bull and focus on the simple things that matter, and more importantly, the things that work. In a recent post, I wrote about avoiding writing new content and focus on repurposing, refreshing and rewriting older content. Leverage the content you already have. If you do this often enough,…

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The World's Greatest Marketer Ruined My Childhood

The World’s Greatest Marketer Ruined My Childhood

Last night on a drunken stroll down memory lane with several other children of the 60’s and 70’s, I went off on a rant about sea monkeys. Bloody sea monkeys, even now they get me mad! Now you may be wondering, “what the hell are sea monkeys?” They are incredibly cute humanoid animals that you…

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The Best Advice My Grandpa Ever Gave Me

The Best Advice My Grandpa Ever Gave Me

How do you view your online business? Are they a source of joy or frustration? Do you jump out of bed in the morning itching to get to the PC or do you lay there with a sense of dread? If you work full time, do you find yourself wishing you were at home working on…

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The Naked Truth About My First Business

The Naked Truth – How I Hit on A Goldmine

I am now going to to win a bet. A while ago I was talking with a few friends and the story of my first business came out. I was bet that I would never talk about it in an email. (this post was originally going to be an email…leverage baby, leverage!) When I first left…

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The Small Things Will Kill Your Business

The Small Things Will Kill Your Business

I crashed my helicopter last week. One minute everything was fine, the next minute the rotor blade decided to make a break for freedom. The result was inevitable…carnage. Before you get too concerned, I should point out that luckily it was a remote controlled helicopter and no passers by were injured (although the cat has taken…

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Mistakes That are Stopping You From Being Successful

Mistakes That are Stopping You From Being Successful

I fully intended to do a post about PPC this week but I’ve spent the last week doing some consults with people on my VIP list and I noticed several recurring mistakes. So I thought I’d address them here. Generally the errors I see fall into 1 of 2 categories: Mindset errors or operational errors.…

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Troubleshooting Your Failing Ad Campaigns

Troubleshooting Your Failing Ad Campaigns

Let’s start with a simple fact: if you aren’t yet using some source of paid traffic, then my friends, you are selling yourself and your online business short. Paid traffic is the only way to quickly kickstart your business and start to make money. If you don’t believe me, I challenge you to go from…

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Kicking it Up a Notch or 10

Kicking It Up a Notch or 10

I got an email last week from a subscriber that basically said, “Mark, your email about focus and scaling was one of your best emails ever.” Awwww shucks thanks for that… (I’ll put a link to it at the end of this post). I actually had several more messages in a similar vein (and the…

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10 Things Successful Marketers Know That You Don't

10 Things Successful Marketers Know That You Don’t

When I started in internet marketing 10 years ago I didn’t have a clue what I should be doing. Buying products did fill in some gaps but there was more that I was missing. I got into the habit of watching exactly what the top marketers were doing rather than what they were selling. Soon, I was…

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How to Speed Up Your Website

Boost Your Website Speed in Less Than 15 Minutes

While doing some work on a site the other day, I realised it was running slow. It was also taking way too much time to load. As we all know, time is money! For every second your site takes to load you are losing customers, subscribers and money. The method I show you to speed…

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The 2 Things You Need to Do to Succeed

The 2 Things You Need To Succeed Are Simpler Than You Think

Countless times over the past few years I’ve asked people how much they’d like to earn a month. The answers always vary, although many answers are in the region of $100 a day or $5,000 a month. That kind of income is actually easy to do. Anyone, and I really mean anyone, can make that money.…

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Headlines that Get Great Results

How to Write a Headline That Will Get Kickass Results

This post was updated February 2017. Each day there are approximately 294 billion emails sent and over 2 million blog posts written. Add to that the 900 thousand hours of video that are created and you have a lot of competition for your ideal target market. Here is a sobering fact for you: 80% of people…

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Make More Sales Video How to

How to Make More Sales – Step by Step Video

One of the inherent problems with doing a promotion for your own products or an affiliate product is that to do it properly, you need to send around 3 emails. This can annoy your best subscribers as they have probably bought the product on your first recommendation. Then they have to sit through more emails…

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What to do When Creativity Takes a Vacation

What To Do When Creativity Takes a Vacation

You may have noticed I’ve been a bit quiet so far this week. Last week I was a creative dynamo, I wrote 2 products and over 10 long form emails. This week I am as creative as a one legged cat with a box of legos. It’s just not going to happen. But that’s ok…

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How to Take Control of Your Inbox

How to Take Control Of Your Inbox

It’s difficult to run your business and be as profitable as possible if a large percentage of your time is taken up with managing your inbox. Email is the bane of most peoples’ business lives. It should be one of the most efficient business tools you have. Instead, it’s an intrusion that needs to be…

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How to Kill it with Facebook Ads

Cheap Clicks Still Exist in Facebook Ads – Find Out How

Update – May, 5th 2016 This post was originally published over a year ago. Since then, things have changed for the better with SEO. In fact, I’ve since fallen back in love with SEO. So please disregard my initial comments in the post. This all stems from the changes Google have made in the past year.…

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Email Marketing – The Myth Of Engagement

Straight off, let’s set the scene. Forget get rich quick, loopholes and magic buttons. None of that crap works in email marketing long term. The best way to make money online is to create a list and market to them using ethical methods that your subscribers will love. My last 2 emails have had open rates of…

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What Does Eating on an Airplane Have to Do with Online Marketing?

What Has Eating An Aircraft Got To Do With Online Marketing?

In 1978, Michel Lotito started to eat a Cessna 150. By 1980, he’d finished his “meal” and had eaten the complete aircraft. Now you are probably asking yourself what has that got to do with internet marketing and the ability to make money online? Actually quite a lot, so stick with me a bit longer…

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December Round Up

December Update – Where did the time go?

Following November’s achievements, here is my December update. I’ve continued to improve the ROI on my campaigns. If I can earn more by spending less my business will be easier to scale in the long term. I set a target of making $2,500 with a budget of $750. I wanted to test some cashflow ideas…

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November Review

November Update – Oh The Irony!

For the November update, I decided to change the format of my monthly roundups. In these roundups I just want to focus on the non MMO projects I’ve started since we launched Serious Marketers Only. So no existing recurring incomes, no email marketing income nothing related to anything that existed before October 1st. I also want…

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There's Nothing New in Marketing

There Is Nothing New In Marketing

Do any of you recognise this process? 1. You make a shocking statement to get attention 2. You pose the problem 3. You offer a solution 4. You list the benefits of action If you recognise it, you’ll probably say it’s the formula for a sales page or sales email. You’re technically right. But what I…

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The Trouble With Steve

The Trouble With Steve

I’ve known Steve (name changed to protect the guilty) for about 10 years. he’s an online “friend.” I met him in the first forum I joined when I decided to try my hand at IM. The forum was called Keyword Avalanche and it was originally designed to help you find profitable keywords for MFA(Made For…

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Case Study 1

Case Study 1 – Mistakes a Plenty

Most of the times that you see a case study you see perfect campaigns where nothing is wrong and all the ducks are lines up in a row. Unfortunately in real life we all make mistakes and there are very few perfect campaigns. So for our first case study, I thought it would be useful…

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Do What You Love

Do What You Love

What do you love to do? In this instance, I am referring to your online business. We all have aspects of IM that we love and stuff we hate to do. Personally, I love to write and I like to test things. I also like finding simple ways of generating income. I am never happier…

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5 Lessons I've Learned in Internet Marketing

5 Lessons I’ve Learned In Internet Marketing

When I first started in the IM business, my aim was just to make an income from creating Adsense sites. I quickly realized that Adsense sites are a pretty medium term business. It takes time to get the income coming in so I started to build sites for others. By spending 4 or 5 hours…

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Cause and Effect in Internet Marketing

Cause and Effect In Internet Marketing

I am going to get all “back to the future” on you today. Here is a challenge for you… Go to your Paypal account, clickbank account, CPA account or AdSense account and check how much you earned today. How is that looking for you? Good, OK, or plain bad? Now forget all about what you…

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