Latest Blog Posts

Why Some People Succeed But Most Don’t

I was watching a video that a friend of mine created the other day about why she quit her job at Oracle to pursue her dreams. One thing she said really struck a chord. "The difference between doing what you really want to do and what you are...

Attention: You’re Losing Hard Earned Cash Without Creating Quality Content

Your game is about volume. You want to flood the search engines with massive amounts of rubbish just so you can secure an increasing number of rankings. You are so, 10 years ago. Back then you could game the search engines with such strategies. Google was, after all,...

How To Monetize Your Blog

How To Monetize Your Blog Planning how to monetize your blog can be the biggest decision you make with regards to your online business. If you get it right, you have a valuable asset. Get it wrong and you are wasting your time. Monetizing your blog the wrong way...

What’s Your Story?

A while ago on the spur of the moment we decided to head down to Portugal for a few days. Some friends of ours had flown in for a week and had a villa with some empty bedrooms. It would have been a shame not to fill them!...

How To Come Up With A Blog Name

If you are reading this I assume that you are about to start a WordPress blog. Well done. But before you start, you need to take time to ensure that you get the right name. The blog name you choose will be with you for years to come....

Get More Email Subscribers by Being Smarter Not Spammier

I get it, you want to get more email subscribers for your email list. You've listened to lots of people who have told you to add a pop-up box, pop-overs, pop-unders, welcome mats, welcome gates and loads of other tools that will get you more opt-ins. The problem is that...

The Unspoken Key To Success

Have you ever wondered why some people are wildly successful at everything they do and some people seem to fail at every opportunity? In 1911, Scott and Amundsen were racing to the South Pole. The distance they had to cover was around 1400 miles, they both decided on...

Why Your Marketing Sucks

Last week I wrote about the folly of running facebook ads blind, i.e. without any data. That resulted in several people contacting me and asking me to look at their campaigns and funnels and give them some advice on how to improve them. If what I saw was...

Facebook Ads – 7 Things You’re Doing Wrong

It's no secret that Facebook constantly changes the rules not so much moving the goal posts but hiding them away, running Facebook Ads can get frustrating at times. It used to be an awesome place to do business. Who can forget a few  years ago when it was...

How to Determine Which Products are Worth Investing In

Every day we're bombarded with emails selling the latest "must have" software and products. 80% of the time, these aren't worth the time and effort and won’t add anything to your bottom line. So how can you tell which are worth investing in and which aren’t? Due Diligence You don’t...

How I Made an Income Marketing On A Budget and You Can Too

Let me start with an apology. All too often marketers like myself say things like, “Just use Leadpages with ActiveCampaign and you're good to go,” without thinking that the costs involved might be too much for some people. Sorry! Something like that is easy for me to implement...

ActiveCampaign vs ConvertKit: The Email Automation Battle

If you're not using email automation, you are leaving money on the table. Plain and simple. Email service providers like AWeber and Mailchimp are costing you money rather than being a profit center. The basic features they provide don't get close to what you should be able to do....