A few days ago, I wrote a post about how great content is all you need to make an income online. In that post I made a simple statement, the best content marketing strategy is “Don't be average.” I thought I'd better expand on that.
Being average is never going to get you the lifestyle you want.
To succeed, you need to go above and beyond what others are doing & Create your own content marketing strategy.
I saw a stat last week that the average Facebook marketer only runs 1 ad per campaign. The top 10% of Facebook marketers run multiple ads per campaign.
The extra effort of creating a few extra ads make all the difference, don't be average!
The average blogger writes a 500-word article. The top-ranking articles on Google are usually over 2000 words.
Neil Patel found that articles over 1200 words generate more leads and more buyers than a similar article of 488 words.
Don't Be Average
Do you know any successful businessmen or women who accepted being average?
Can you imagine Richard Branson being average?
Was Selena Williams happy to be average when she was learning to play tennis on the public courts in Compton?
Was Shawn Carter happy to be average when he grew up in the Projects in Brooklyn?
Who the hell is Shawn Carter? You may know him as Jay Z.
Love him or hate him, no one has ever said that Donald Trump was average.
Albert Einstein said :
“I am not more gifted than the average human being. If you know anything about history, you would know that is so–what hard times I had in studying and the fact that I do not have a memory like some other people do… I am just more curious than the average person and I will not give up on a problem until I have found the proper solution. This is one of my greatest satisfactions in life–solving problems–and the harder they are, the more satisfaction do I get out of them. Maybe you could consider me a bit more patient in continuing with my problem than is the average human being. Now, if you understand what I have just told you, you see that it is not a matter of being more gifted but a matter of being more curious and maybe more patient until you solve a problem.” ― Albert Einstein
We all have a choice, we can do the bare minimum to get by or we can do everything in our power to get what we want.
Are you going to be happy in 5 years' time when you are looking back at the load of failed projects?
Do you want to be average?
Or do you want to look back at one or two very successful projects?
The easiest thing in the world is to second guess yourself, “this isn't going to work I'll try something else.”
After Crafting your Content Marketing Strategy Start Implementing it Right Now!
If it's worked for someone else, it will work for you. You just need to realize that you need to work at it, you need to look at every aspect and ensure that you get it right.
Let's look at e-commerce as an example.
There are thousands of people making money selling stuff from Shopify stores.
Therefore there is no reason why anyone shouldn't be able to make money.
Yet everyday I see people saying that they can't make money from a shopify store so they are going to try something else.
Stop being AVERAGE!
Making money online is relatively simple. It's an if this then that (IFTTT) scenario.
You find a product, you place it in front of people who would want to buy the product and then you process the payment.
If you are running ads on Facebook, test multiple ads. Try different images, text and call to actions.
You'll soon find one that resonates with your audience.
If you don't, then it's pretty certain your audience is wrong. So test different audiences.
When you have traffic going from your ad to your sales page, they'll either buy or they won't buy.
If they aren't buying, then test different pages.
If they are buying, then add more offers to the back end.
The average person will run an ad until it gets too expensive to continue and give up.
Don't Be Average! Test your ads until you find a winner then scale it up.
Don't Accept Second Best
I know I keep on saying this, but there are no shortcuts, magic buttons or “ninja” tactics that will help you generate a full time income online.
All there is is dedication, hard work and perseverance.
Did the Romans think to themselves, “this is a nice city we have, we'll stay here and enjoy the good life?”
Did Marco Polo think to himself, “this is a pretty sweet gig I have here in Venice, I think I'll stay here with my friends?”
Want to stop being average?
Content Marketing Strategy That Works in 2021
Then try this.
For the next 4 weeks, refuse to be average, go above and beyond what the have rage guys do.
- Write better content
- Test multiple ads
- Create a new income stream
- Get more subscribers
- Post your content on Facebook, Instagram, Linkedin, Reddit and Quora
Do whatever it takes, just don't be average. Don't accept second best.
In 4 weeks, look back and see what you've achieved.
Be proud of the fact that for 4 weeks you did everything you could to shrug off the mantle of averageness and you were doing more than 90% of the people in this business.
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