Do What You Love

Do What You Love

What do you love to do?

In this instance, I am referring to your online business.

We all have aspects of IM that we love and stuff we hate to do.

Personally, I love to write and I like to test things. I also like finding simple ways of generating income.

I am never happier than when I can quickly and easily generate $50-$100 a day with minimum effort. Those small income streams build up quickly.

Some people love to build stores or affiliate sites and drive traffic to them.

While some love the process of building a site and filling it with content.

It really doesn’t matter what you do online, almost everything can make you an income if you do it right.

So why not focus on what you love doing?

One thing I’ve learned is that using a shotgun approach to marketing is never as successful as using a sniper’s approach.

[bctt tweet="Success = Doing What You Love Not Following the Herd."]

I find if I am doing something I don’t particularly like it takes a long time and I am not motivated. As a result, it often goes unfinished.

On the other hand, if it’s something I like, I’m in there like a rat up a drain pipe.

Head down, banging away on the keyboard until it’s done. I’ve often started a project and suddenly discovered that 8 or 9 hours have passed and the job is done.

A few weeks ago I started to test some stuff I am preparing for Serious Marketers Only.

It was a head down, where the hell has the time gone type of day.

I wanted something that generated a simple income that took no time to run and was something I looked forward to working on.

I have developed a set of criteria for projects that I like to do.

  1. It must have a potential profit of over 100% per day
  2. It must be scaleable so that I can test at $20 a day and scale up to $200 with very little effort
  3. I must be able to build a list OR retarget visitors easily
  4. It should be easy to run with minimal daily input

Phase A was a success. I can drive traffic to it and generate a profit every day of between 200% and 300%.

It’s scaleable. $10, $20 and $50 a day generate around the same profit levels.

I can check the stats each morning and if everything is OK I let it ride.

Last Friday I checked it early in the morning, went to play golf, went out for a meal and a few beers and it ran as smoothly as a well oiled engine.

I didn’t need to check for emails or monitor its progress at any time during the day… bliss!

Now I am moving onto Phase B which will be using the same method to generate a list and get the subscribers into an automated funnel.

The message here is simple…

Take a look at what you are doing and focus on what you like to do.

Just because we marketers tell you something is the best thing since sliced bread doesn’t mean it’s right for you.

Maybe if you lack one skill it might be better to look for a partner rather than get discouraged trying to master something you have no interest in.

If that means that you have great sites but can’t get traffic, look for a partner who can drive traffic.

Half of nothing is nothing.. half of $500 a day is an income.

Have a great week.



In the tests I am running as part of the Serious Marketers Only training. I spent $49.55 and generated $173.

This is not just a one off, it’s the foundation of a lifestyle business.

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