In this article, I want to look at several ways that you can promote your blog and in particular, a blog post.
But first a sobering statistic: it is estimated that about 95% of blogs haven’t been updated in the last 120 days.
So if you’ve created a blog post in the past 4 months give yourself a pat on the back!
But before you get too complacent there are still well over 2,000,000 blog posts published each day.
The reason so many blogs get abandoned is that the bloggers just don’t get enough readers to make it worthwhile.
Unfortunately, write it and they will come just doesn’t cut it anymore. You need to be proactive and get your content in the face of people who want to read your content.
In this post, I’ll give you some suggestions for getting your blog post read. So if you want to promote your blog …read on
BTW, If you are reading this, it’s obviously working!
- 1 Know Why You Are Blogging!
- 2 Create a Great Headline
- 3 Use Your Email List
- 4 Use Social Media Distribution
- 5 Paid Traffic
- 6 Reach Out
- 7 Ask For Shares
- 8 Promoting Your Blog On Social Media
- 9 Final Tips
Know Why You Are Blogging!
It’s time to be honest with yourself, just why are you blogging?
Is it to make money? To educate? To promote your business?
Or is it just that your ego told you to do it?
I blog to drive traffic to this blog, which is the top of my funnel.
From there I hope that you’ll join my list, see the excellent information and training I send you and then maybe buy 1 or 2 of my products when you decide that I can help you succeed.
Knowing why I blog gives me clarity, I know the more good content I put out there the more visitors I’ll get. Using content marketing when you know why you are doing it makes the time it takes to create the content all the more worthwhile.
[bctt tweet=”95% of blogs haven’t been updated in the last 120 days. Don't be a Statistic”]
Create a Great Headline
People aren’t going to come to your blog and read your content if it doesn’t have a great headline that catches their attention.
It can be the greatest post that you’ve written. You can post it to as many social channels or pay for as many impressions as you want but you won’t get traction without a great headline.
If you want more information, I have another post on this blog that goes into depth about how to write headlines https://thelifestylemarketer.co/5-ways-to-write-headlines-that-get-clicked/
Look at the front page of Cosmopolitan, HuffingtonPost or Buzzfeed if you need inspiration for a headline.
Use Your Email List
You have got an email list haven’t you? If not, put creating a list top of your to-do list.
Even if you can just get a list of 1000 people, a 30% open rate will put your latest blog post in front of 333 people who may share your post.
Those shares will generate more email subscribers and over time, your readership, email list and income will increase.
<p><strong>Please include attribution to The Lifestyle Marketer with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /> <p><a href='https://thelifestylemarketer.co/how-to-promote-a-blog-post/'><img src='https://thelifestylemarketer.co/wp-content/uploads/2016/03/IG_How_To_Promote_A_Blog_Post-3.png' alt='How To Promote A Blog Post' width='596px' border='0′ /></a></p><br /><br /><br /><br /><br /><br /><br /> <p>
Use Social Media Distribution
It’s no longer good enough to write a post, post it to facebook and twitter and then move onto the next post.
You should look to create 3 or 4 tweets and a couple of facebook posts from every blog post at the very least.
Put your post on Linkedin, Google+ and media make that post work for you. If fact getting your content on any social media platform, whether it's via social sharing or social bookmarking isn't a bad thing.
There are literally hundreds of social bookmarking sites, but there is no need to be over ambitious, just focus on the main social media platforms that get traffic.
For example I can tweet about the topic of this post.
How To Promote A Blog Post – Check Out This New Blog Post
Then add a variation:
How To Promote A Blog Post – Are You Doing It Wrong?
Then maybe tweet one of the statistics
95% of blogs haven’t been updated in the last 120 days – Don’t be a Statistic
Then take a line from the post:
Put Your Content At The Top of Your Funnel – Read How
I can then add those posts to a schedule where they go out every 24 hours for the next week or so. (Or longer!)
I can also use those in Facebook posts and Image posts.
Getting multiple social media posts from 1 blog post should be a key tactic in your blogging arsenal. In fact, you'll probably find that you look for quotable content before you even start writing the post.
Work those social media channels until they bleed.
Have you ever paid for it?
Traffic that is!
Most people are afraid to pay for traffic, it scares them as they don’t see the big picture.
They see that $5 or $10 a day going out and don’t see any initial results so give up. That’s almost always a mistake.
The big picture is the lifetime value of a customer. If your lifetime value from a customer is $100 then spending $50 getting that customer is a bargain.
Let's go back to the beginning… Why are you blogging?
If you are blogging to generate an income or blogging to build your business, then every cent spent on advertising is an investment.
If you spend $50 and don’t get any traffic whatsoever you’ll learn something from the process that is worth more than $50.
Not every blog post is worth spending money on but I am sure that you can find 4 or 5 of your best articles and commit to spending, at least, $50 on each of them.
I would recommend promoting your articles on facebook to start with.
First set up a facebook custom audience for your blog, this will allow facebook to create a “Lookalike” audience of people with similar interests to the visitors you already have.
Once you have your lookalike audience, spend a few dollars a day showing your content to them.
Spend a few more dollars showing your content to your custom audience and over time you’ll generate a steady stream of new customers to your blog.
Remember it’s the big picture!
The four tops had it right… Reach Out
This one is simple and so few people do it.
If you mention someone in your blog post make sure you tweet them and let them know.
Many will be more than happy to let their followers know.
If you are talking about software, products, games, books, anything in fact in your blog posts, then see if the company has a twitter account and send that tweet.
A simple tweet like this is often all you need.
Every one of my posts that has the most shares are ones where I remembered to ask for a share.
Generally, if your content is worthwhile reading then your readers won't have any qualms about sending a quick tweet or sharing on facebook.
Try to make it easy for your content to be shared make sure there are sharing buttons at the end of the post, don't make your reader search for them.
So, if you've got this far and enjoyed the post, please share it! There is a sharing button below
Promoting Your Blog On Social Media
To ensure your content gets noticed and increases your blog traffic time and time again, turn to social media. Social media platforms are an easy, and often free alternative for blog promotion.
First let's set some ground rules.
1. Don't be spammy! No one wants every post from you to be selling something. *This is especially true if you're using a personal account that is connected to your friends and family. Do everyone a favor and create separate accounts for work and pleasure!
2. Give value. Make your posts worthy of social sharing – share insider tips, new technology in your niche, content your readers can use.
3. Constantly syndicate your best content. Posting 1 tweet or a single Facebook post is pointless… repost links daily. Use a site like Meet Edgar to create a library of your content and set a posting schedule so your content is reposted at optimized times.
4. Recycle your best content. That great article from last year can be rewritten or turned into a great email, infographic or guide. Work smarter not harder.
5. Make it as easy as possible for people to find you. Put a link to your website on all your social profiles. Remember to brand everything that goes out, put your website or logo on all your social images and infographics.
Last week I started a case study to resurrect an old, abandoned, unloved blog. Without adding any new content, and just by sharing some of the existing content socially, I managed to drive over 300 unique visitors.
Twitter works well for promoting your blog and your best content, although it does take a well-planned strategy to start to build your traffic.
First, choose 4 or 5 #hashtags that are related to your blog posts. Don't use obscure words that people won't search for. Check your hashtags to see how popular they are using Hashtagify.me
Then search out people who are using your hashtags, these are the people in your niche you should be following. In return, some will start to follow you.
Finally, create a constant stream of content to promote your blog. Twitter is like trying to look for red cars in traffic on a 12 lane highway. People will only see a fraction of what's being posted to their twitter feed. The more “red cars” you put on that highway, the higher the chances are that your followers will see them.
Over time, you want to build up a library of content that you can rotate every 30 minutes or so. My next target is 150 posts, quotes, or images that I can tweet every 30 minutes for 16 hours a day. That way, each post will only appear every 3 or 4 days.
Below you'll see a tweet to a lead magnet that got 40 engagements last week for zero cost. Twitter advertising to the same tweet would get me 66 clicks for $100… no thanks!
LinkedIn surprised me. I've had an account there for several years but never really used it. I recently started posting links to my content there and it's generated some great traffic. On several posts, it's driven more traffic than Facebook.
You can also use LinkedIn to join groups centered around your niche. This is often a great way to connect with your niches' key influencers.
There are 1.3 billion Facebook users. You should be able to find enough traffic there to keep your visitors ticking over.
Unfortunately, there is an issue. Facebook wants you to pay to promote your content to your fans. You've spent money building your fanbase, now it's time to spend more money so that they can see your content? No!
There is a simple solution. Facebook shows your content to a small percentage of your fans, so ensure that you post content at optimized times on your fan pages.
Find your best content and schedule it to go out 2 -3 times a day. The more content you have the better.
Just because Pinterest has images and not words doesn’t mean you can’t get your message through with good images. Congruence and interesting images are the keys to Pinterest.
When users click on a “pin” and are taken to your blog, they expect to find the same image in your post. This will help you gain instant credibility.
Enable Rich Pins to extract the greatest value from your post.
Use forums to promote your blog and drive traffic to it. Find relevant public forums and become an active member. Choose forums that allow signatures and add your latest post or most successful post to your signature.
I have mixed feelings about Google+, it used to drive a lot of traffic to my blogs, but lately that seems to have lessened. I get the feeling that Google isn't interested in any further development so maybe it has a limited lifespan. Having said that, it's another potential source of traffic so post your content there.
The key to Instagram just like Twitter is #hashtags. Get the correct hashtags and you can drive a boatload of traffic to your images on Instagram.
There is the problem that you can only have one link in your profile on Instagram and that makes it hard to convert views into traffic. Add to that the lack of an easy way to post from your blog directly to Instagram and at the moment I don't feel it's worthwhile for me to use it.
Driving traffic to your blog doesn't need to be a full time job. Use the tips above combined with some basic Search Engine Optimization. When I say basic I really do mean basic simply make sure your on-page seo is good, you can do this using a WordPress plugin like Yoasts Seo Plugin.
Also, consider using guest blogging as a method of promoting your site, reach out to the main blogs in your niche and see if they would consider accepting a guest post from you.
Track all the links back to your site by using a URL shortener like bit ly. Try Finding novel ways to promote your blog, if you are a local based business you might be able to sponsor a local event of junior sports team. I once promoted a golf competition with 80 entrants for the price of a trophy.
Regularly review your blog content, what can be reused, what content can be improved and what content is likely to go viral with a few changes.