In this article, I want to look at several ways that you can promote your blog and in particular, a blog post.
But first a sobering statistic: it is estimated that about 95% of blogs haven’t been updated in the last 120 days.
So if you’ve created a blog post in the past 4 months give yourself a pat on the back!
But before you get too complacent there are still well over 2,000,000 blog posts published each day.
The reason so many blogs get abandoned is that the bloggers just don’t get enough readers to make it worthwhile.
Unfortunately, write it and they will come just doesn’t cut it anymore. You need to be proactive and get your content in the face of people who want to read your content.
In this post, I’ll give you some suggestions for getting your blog post read. So if you want to promote your blog …read on
BTW, If you are reading this, it’s obviously working!
Know Why You Are Blogging!
It’s time to be honest with yourself, just why are you blogging?
Is it to make money? To educate? To promote your business?
Or is it just that your ego told you to do it?
I blog to drive traffic to this blog, which is the top of my funnel.
From there I hope that you’ll join my list, see the excellent information and training I send you and then maybe buy 1 or 2 of my products when you decide that I can help you succeed.
Knowing why I blog gives me clarity, I know the more good content I put out there the more visitors I’ll get. Using content marketing when you know why you are doing it makes the time it takes to create the content all the more worthwhile.
[bctt tweet=”95% of blogs haven’t been updated in the last 120 days. Don't be a Statistic”]
Create a Great Headline
People aren’t going to come to your blog and read your content if it doesn’t have a great headline that catches their attention.
It can be the greatest post that you’ve written. You can post it to as many social channels or pay for as many impressions as you want but you won’t get traction without a great headline.
If you want more information, I have another post on this blog that goes into depth about how to write headlines https://thelifestylemarketer.co/5-ways-to-write-headlines-that-get-clicked/
Look at the front page of Cosmopolitan, HuffingtonPost or Buzzfeed if you need inspiration for a headline.
Use Your Email List
You have got an email list haven’t you? If not, put creating a list top of your to-do list.
Even if you can just get a list of 1000 people, a 30% open rate will put your latest blog post in front of 333 people who may share your post.
Those shares will generate more email subscribers and over time, your readership, email list and income will increase.
Use Social Media Distribution
It’s no longer good enough to write a post, post it to facebook and twitter and then move onto the next post.
You should look to create 3 or 4 tweets and a couple of facebook posts from every blog post at the very least.
Put your post on Linkedin, Google+ and media make that post work for you. If fact getting your content on any social media platform, whether it's via social sharing or social bookmarking isn't a bad thing.
There are literally hundreds of social bookmarking sites, but there is no need to be over ambitious, just focus on the main social media platforms that get traffic.
For example I can tweet about the topic of this post.
How To Promote A Blog Post – Check Out This New Blog Post
Then add a variation:
How To Promote A Blog Post – Are You Doing It Wrong?
Then maybe tweet one of the statistics
95% of blogs haven’t been updated in the last 120 days – Don’t be a Statistic
Then take a line from the post:
Put Your Content At The Top of Your Funnel – Read How
I can then add those posts to a schedule where they go out every 24 hours for the next week or so. (Or longer!)
I can also use those in Facebook posts and Image posts.
Getting multiple social media posts from 1 blog post should be a key tactic in your blogging arsenal. In fact, you'll probably find that you look for quotable content before you even start writing the post.
Work those social media channels until they bleed.
Have you ever paid for it?
Traffic that is!
Most people are afraid to pay for traffic, it scares them as they don’t see the big picture.
They see that $5 or $10 a day going out and don’t see any initial results so give up. That’s almost always a mistake.
The big picture is the lifetime value of a customer. If your lifetime value from a customer is $100 then spending $50 getting that customer is a bargain.
Let's go back to the beginning… Why are you blogging?
If you are blogging to generate an income or blogging to build your business, then every cent spent on advertising is an investment.
If you spend $50 and don’t get any traffic whatsoever you’ll learn something from the process that is worth more than $50.
Not every blog post is worth spending money on but I am sure that you can find 4 or 5 of your best articles and commit to spending, at least, $50 on each of them.
I would recommend promoting your articles on facebook to start with.
First set up a facebook custom audience for your blog, this will allow facebook to create a “Lookalike” audience of people with similar interests to the visitors you already have.
Once you have your lookalike audience, spend a few dollars a day showing your content to them.
Spend a few more dollars showing your content to your custom audience and over time you’ll generate a steady stream of new customers to your blog.
Remember it’s the big picture!
The four tops had it right… Reach Out
This one is simple and so few people do it.
If you mention someone in your blog post make sure you tweet them and let them know.
Many will be more than happy to let their followers know.
If you are talking about software, products, games, books, anything in fact in your blog posts, then see if the company has a twitter account and send that tweet.
A simple tweet like this is often all you need.
Every one of my posts that has the most shares are ones where I remembered to ask for a share.
Generally, if your content is worthwhile reading then your readers won't have any qualms about sending a quick tweet or sharing on facebook.
Try to make it easy for your content to be shared make sure there are sharing buttons at the end of the post, don't make your reader search for them.
So, if you've got this far and enjoyed the post, please share it! There is a sharing button below
Driving traffic to your blog doesn't need to be a full time job. Use the tips above combined with some basic Search Engine Optimization. When I say basic I really do mean basic simply make sure your on-page seo is good, you can do this using a WordPress plugin like Yoasts Seo Plugin.
Also, consider using guest blogging as a method of promoting your site, reach out to the main blogs in your niche and see if they would consider accepting a guest post from you.
Track all the links back to your site by using a URL shortener like bit ly. Try Finding novel ways to promote your blog, if you are a local based business you might be able to sponsor a local event of junior sports team. I once promoted a golf competition with 80 entrants for the price of a trophy.
Regularly review your blog content, what can be reused, what content can be improved and what content is likely to go viral with a few changes.
That's it for this post, spend time implementing some of these tips and distributing your content and your traffic will grow. That's the bottom line.
If you want to watch me grow the traffic to this blog to 10,000 visitors a month using the methods I've talked about above, why not click the image below to access the case study videos.
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