The Trouble With Steve

The Trouble With Steve

I’ve known Steve (name changed to protect the guilty) for about 10 years. he’s an online “friend.”

I met him in the first forum I joined when I decided to try my hand at IM. The forum was called Keyword Avalanche and it was originally designed to help you find profitable keywords for MFA(Made For Adsense) sites.

In fact I still know a lot of people who were members there. Many have gone on to make a full time income online. (not Steve!)

For many of us, the forum was the perfect learning environment. We could share what we learned, bounce ideas off of each other and celebrate others' successes. If they can do it so can we! It was inspirational and I was incredibly sad when it eventually died.

Keyword Avalanche was like most forums with a broad cross section of members. You had the doers and the thinkers.

Steve was a thinker.

I was a doer.

Someone would post an idea they had for creating a money generating site.

Steve would ask lots of questions and find lots of reasons why it wouldn’t work.

On the other hand, I would go out and replicate the site and try to improve on it. Then I'd contribute what I’d learned.

Sometimes it worked sometimes it didn’t.

Life is like that sometimes.

Sometimes your car starts the first time on a cold winter day, sometimes it doesn’t.

Do you give up trying to start the car if it doesn’t fire up the first time?

The stuff that worked got filed away for future use or implemented into my systems and processes. The stuff that didn’t work was discarded.

This worked as a sort of filter to help me work out online marketing.

Steve asked his questions, got his answers and took no action.

Occasionally he would get the urge to actually take action and do something but after a few days when he didn’t see any results, he’d give up and post about how that method was crap and didn’t work.

Almost 10 years later Steve is still thinking about how great it will be when he masters internet marketing. It’s just that he thinks there is still too much to learn.


You only need to know a few things to master IM:

1. How to find a product or a service that people want

2. How to present an offer to them in a way that makes them want to buy

3. How to find the right people and drive them to your offer

4. Focus on ideas you can scale up and replicate

The difference between successful marketers who make a full time income online and ones that don’t is very little. All you need is the determination to follow through on a project and then scale it.

My business partner Pete is an absolute genius when it comes to following through. If you’ve seen our posts, videos or emails you know that he is like a pit bull with a bone when he sees people making money online.

He analyses and tests until he knows exactly what they are doing and then he takes it to the next level.

Last year it was Teespring. 13 failed campaigns in a row then BOOM! He hit on the formula that allowed him to generate $5,000+ weeks.

Now he’s taken what he learned with Teespring and is setting up simple online stores and selling cheap physical products.

What is Teespring if it’s not an online store selling cheap physical products? They do ok!

So is this working for him?

Hell yeah! A new store he just set up took over $7,000 in it’s first week.

Here is the proof…


The one he set up a few weeks back is doing $2,000 a day.

What did I say earlier about being able to replicate your ideas!

By now you are probably thinking that I am going to try to sell you a new course… ‘fraid not Sunny Jim.

You see we are off of the “Create, Launch, Create, Launch” carousel.

Come and Join The Free Lifestyle Marketer facebook Group.


  1. Lloyd Hester on May 9, 2016 at 7:25 am

    I think this is a very good article and hits the nail on the head. The world is made of thinkers and doers.

    The thinkers and lurkers are the majority of people who make up the forums and groups on all things IM and make money online related.

    Also the fake it till they make it crowd, who spend all their time passing on advice they heard or read about but never put into practice.

    • Mark on May 9, 2016 at 11:32 am

      Lloyd, agree 100% there is a small minority who actually take action, not so weirdly there is a small minority who succeed at IM ..go figure

Leave a Reply Cancel Reply