Do any of you recognise this process?
1. You make a shocking statement to get attention
2. You pose the problem
3. You offer a solution
4. You list the benefits of action
If you recognise it, you’ll probably say it’s the formula for a sales page or sales email.
You’re technically right. But what I want to point out is it’s actually the formula that Aristotle taught to orators back in ancient Greece 2,500 years ago.
If you want to make sales today you should be following the same principles and formula.
This can be applied to sales pages, landing pages and sales letters (replace the price with a call to action).
Simple isn’t it?
One thing I see everyday without fail is people overcomplicating processes.
The more overcomplicated a process is, the more points of failure it has.
[bctt tweet=”The more overcomplicated a process is the more points of failure it has.”]
I see landing pages long enough to be sales letters, giveaway reports that should be $97 products.
I see sales emails that apologise for pitching and welcome emails that are full on pitches.
Oh my weary bones!
Personally I think the biggest problem that all marketers have is overcomplicating things.
Marketing is simple, keep it that way.
Don’t try to be clever, don’t try to be smart.
Identify a problem, send traffic to a landing page, get them on a list, build trust and then sell stuff that helps cure the problem.
Just follow the basic 2,500 year old principles.
Come and Join The Free Lifestyle Marketer facebook Group.